GI AS MARKETING PRODUCT: A STUDY ON ITS POTENTIAL IN INDIA
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Abstract
The main principle of Geographical Origin is linking products to their origins. The reason behind the concept of GI was to safeguard products in long-drawn-out markets. These are novel expressions of native agro-ecological and cultural characteristics that have returned to be evaluated and guarded in several countries throughout the globe. A GI could be a distinctive and vital type of collective intellectual and cultural property, with varied rights. In this, Geographical Indication (GI) can be seen more as the marketing product than an origin-based indication of goods. The research paper is a study about the value addition done by Geographical Indication in India, comparison between brands and GI and its potential in India. Moreover, cost-benefit analysis as well the consumer-owner analysis has given the research a much broader aspect. The suggestions are given for increasing the marketing value of GI which in turn will help the producer and economy of the nation as a whole.
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