EXPANDING BOUNDARIES OF SCOPE OF TRADEMARKS: LEGAL STUDY AND RESEARCH ON IT
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Abstract
Trademark is one of the areas of the intellectual property and its purpose is to protect the mark of the product or that of a service. It is said that a trademark is a valuable business asset and a marketing tool which could help in financing of the business in a smooth way. A great revolution was found in the sphere of economic and financial arena due to Industrial revolution. Industrial revolution increased the production of goods. Through the printing media the publicity and the advertisement of those goods were started. The manufacturers or the suppliers of goods had started to provide different identifying marks to their goods or services. They started to do it to provide better protection to their goods. In modern times also it helps the customers to identify the goods or services easily. So, it is clear that trademarks greatly and significantly affect the financial and mercantile developments of a country in the contemporary arena of globalization. The aim of this Article is to discuss the expanding boundaries of scope of trademarks and to do the legal study and research on it properly.
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