EMERGING BRAND VALUES AND ITS IMPORTANCE IN IPR

Abstract

As said by Jeff Bezos a brand is a company’s reputation, if we have a good brand reputation then it will create success stories for that particular company. For creating success, companies have tried many things just to attract their customer’s interest. Here in this paper, I have mentioned brand values and their importance in IPR laws. So first of all let us know what  is brand. A brand is something where a company has done investment, marketing, and development over some time. Companies have applied different techniques just to establish their brand image. Due to the increase in market competition, brand owners have developed ways how to make their products upgraded so that they would look different, innovative, and attractive in front of the customers. Companies have used all creative works in one place just to show where their company stands and how well they will deliver their services to the customer. As consequence, it will help the company to foster its business all over the world. This is where intellectual property rights come into play. Intellectual property rights are the rights that help protect the creative ideas of companies, hence building a successful brand.  Intellectual Property has played a major role in protecting E-commerce companies from unfair practices. Intellectual property rights strengthen the brand reputation of the company and protect the company's brand value from third-party infringement. So companies need to know the advantage of getting their brands protected by IPR to make their standing in the market more protected.