PROTECTION OF TRADEMARKS: TREATIES AND REGISTRATION
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TRADEMARKS, TREATIES, REGISTRATIONAbstract
Trademarks may be one or more combinations of words, letters, and numerals. They may also consist of drawings, symbols, three dimensional signs, audible signs, colors, or scents. The types of trademarks protected vary from country to country. Trademark owners doing business internationally should adequately exploit their trademark rights to maintain or increase the reputation and value of their mark and seek to protect those rights in jurisdictions where commercial use of the mark is being or will be made. They must also develop an awareness of the significance of their mark outside any country’s boundaries, given the increasing presence of brands in the global market, in order to protect the markets for their goods and services as they introduce their brands to new markets. Consequently, trademark owners need to adopt an international trademark strategy to control, preserve, and protect their rights worldwide.
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