Statutory Control and Regulation of Advertisement in India
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DOI:
https://doi.org/10.55662/ALPPR.2018.305Keywords:
Advertisement, public welfare, commercialAbstract
Advertisement is non-personal mode of communication of information. It is surprising that though it is impersonal but it is very much effective. Communication may be in any way. It is not limited to speech and pictures only. It uses types of sense like smell, taste, sight and touch. But; two of them have great importance sound and sight. It may be commercial and noncommercial. In commercial advertisement object of the advertiser is to get a commercial transaction or offer. Non-commercial advertisements have no concern with business but it usually involves public welfare or public information. Advertisement is playing very crucial role in business world. It has become separate sector in business. A lot of money is being spent on advertisement now days. It has become a separate industry. It has number of benefits but it has also a dark side also. For example women are presented in indecent way and Children are used in bad manner. Some advertisements are such that children can cause harm themselves by following scenes in the advertisement. Besides all these misleading advertisement regarding products can be seen also.
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