COMPETITION LAW AND E-COMMERCE INDUSTRY: PREDICTING THE FUTURE FOR INDIA INC.
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Abstract
E-commerce has revolutionized distribution and marketing. They can now be more direct. Internet companies, such as eBay Inc. and Amazon.com, Inc. and, are fully based on Internet- backed marketing notions. Traditional companies, such as insurance companies, banks and automobile manufacturers, for instance BMW Group, advance both lines of distribution: the e-commerce and classical channels with intermediaries. As reselling becomes concentrated by e-commerce, the functions of the dealers might then change from mere resellers to advisors and service providers. In many cases, the classical distribution networks will have to synchronise with the direct e-tailing networks. This creates anxiety between dealers and therefore, distributors may also start selling on the Internet. Therefore, while the distributors and manufacturers were once in a symbiotic, non- competitive, vertical relationship, the rise of ecommerce may usher those participants to be in competition (direct) with each other.
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