BREAKING THE SHACKLES WITH BLOCK CHAIN
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DOI:
https://doi.org/10.55662/Abstract
India lacks both a clear Policy and Legislation to counter the surveillance business model of the tech giants. This has resulted in massive amounts of data collection about individuals which in turn help the tech giants to take advantage of the behavioral patterns of the individual and monetize the same. Recently, in the year 2019, India witnessed the scenario where one political party weaponized the algorithms that collect data for the tech giants. It managed to create a political communication which was unchecked and continuous that ultimately leads it power in the country. This might seem wrong to some but it was in no way illegal or against public policy as it was within the confines of the policy framework. The present paper discusses the various policy alternatives available to counter this problem. Amongst, the choices the use of blockchain technology for data collection seems to be the most transparent form of data collection.
It is evident that data collection is not going to stop therefore making the process transparent and attaching accountability to the data collector in case of abuse seems to be the most viable solution. There is a challenge when it comes to development of infrastructure or implementation of the same but it is necessary to do so. The paper further suggests a comprehensive implementation plans and lays down a blueprint to tackle limiting factors.
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