THE IMPACT OF ECO-LABELLING ON TRADE AND CONSUMER CONSCIOUSNESS
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DOI:
https://doi.org/10.55662/Abstract
This paper seeks to analyse the role of consumer consciousness within the World Trade Organization (“WTO”) regime. This becomes an important facet to free trade, particularly because it has become an emerging trend for brands to label products as “sustainable” or “ethically sourced”. Such labels have proven to be key factors in determining consumers’ behaviour and this has been recognised by the WTO Technical Barriers to Trade Agreement (“TBT Agreement”).
Part I of this paper will introduce the abovementioned subject matter by highlighting the growing trend of sustainable development in the WTO regime with a particular focus on the idea of eco-labelling and offer insights into prominent debates on this question. Part II will analyse the role of consumer consciousness within the WTO framework using provisions of the TBT Agreement, particularly those related to the labelling of products and how this affect consumer behaviour. Part III will analyse various key decisions of the WTO Panel and Appellate Body which have recognised the importance of consumer information. Part IV shall operate as a conclusion as well as offer certain critiques of the current treatment of consumer interests under the WTO regime.
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