CONCEPT OF VISUAL POLLUTION AND ITS LEGAL DISPARITIES
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https://doi.org/10.55662/Abstract
This paper analyses the constitutional provisions with respect to commercial advertisement and its field of business in marketing if there is a interference by the local bodies which can make laws to ban all forms of advertisement within its jurisdiction in the interest of the general public and to improve the visual aesthetics of the city. The constitutional provisions of Article 19(1)(a) which is right to freedom of speech and Article 19(1)(g) right to freedom of trade and profession are analyzed with respect to commercial advertisement and if a ban or prohibition of billboard/hoardings commercial advertisement is unconstitutional even if done by the state in interest of the general public and to improve the visual aesthetics of the city. The scope of the analysis is to the city of Bangalore and billboards as a form of commercial advertisement which contributes to visual pollution which is of a growing concern and which has face a need to curb visual pollution.
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