A COMPREHENSIVE STUDY: ABOUT THE CONTEMPORARY ISSUES RELATING TO THE TRADEMARK

Abstract

The quality and reputation of the goods or services are the main criteria for the consumers when they purchase their goods or hire services from the commercial market. A great change was found in the sphere of economic and financial sectors due to Industrial revolution. Industrial revolution increased the production of goods and then those goods were brought by the manufacturers and the suppliers in the markets for sale. The publicity and the advertisement of those goods were started through the printing media. The manufacturers or the suppliers of goods had started to do it for getting benefits in the commercial market. They started providing different identifying marks to their goods or services. They did it to provide better protection to their goods and to attract the consumers to their goods. In now a day also it helps the customers to identify the goods or services easily. So, it can be said from this point of view that trademarks greatly and significantly affect the financial, mercantile and economic developments of a country in the contemporary era of globalization. The aim of this Article is to discuss it properly. After the industrial revolution the importance of trademarks in the economic arena is increasing day by day and it is well recognized by all. The source of the goods or services can be traced by identifying the trademarks. The proper using of trademark provides guarantee to the quality and reputation of the goods or services in the business world. If a comprehensive study about trade mark law is made between India and the other countries of the world it can be easily understood that throughout the world the main objective of trade mark law is to protect and secure the reputation and goodwill of the manufacturers, suppliers and traders in accordance with their goods or services. The real trade mark owner is able to protect his rights by the Trademark Laws throughout the world. The trademarks protect the customers from confusion at the time of purchasing a good. We all know and we must keep it in our mind that trademark is a kind of property. So it is entitled to protection under the law. We must give proper importance on the fact that trademark has a great economic and financial value in the contemporary era of globalization.