E-COMMERCE AND CONSUMER RIGHTS- IN THE PERSPECTIVE OF CONSUMER PROTECTION ACT, 1986
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https://doi.org/10.55662/Abstract
In the past few years, there has been a rapid transformation in the way India shops and trades. ECommerce has taken the world in retail by storm and captivated the imagination of an entire generation of entrepreneurs, with ventures that are of e-commerce with various business and commercial models. The online retail today represents a very small fraction of e-commerce space but is the fastest growing segments. E-commerce is challenging in fulfilment in its fundamental proposition of transcending physical boundaries to deliver a large and varied amount of products to the consumers at the doorstep.
The very backbone of online retailing is logistics and infrastructure in e-retailing, on the basis of which strict service level expectations are set and met, and customers satisfaction is won competing alternatives is won. The most important cause of the rapid increase in online trading is in the last two decades is increasing internet and mobile phone usage in and around India. Ecommerce has changed the way we communicate and do business. E-commerce is kindly a new concept. In the present scenario heavy usage of internet and mobile phone basically changed the way business is reaching the customers.
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