ADVERTISEMENT AND THE PROTECTION OF CHILDREN’S RIGHTS IN NIGERIA
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Keywords:
Nigeria, Children RightsAbstract
Children are naturally incapable of enforcing their rights and usually oblivious of them. For many centuries, the rights of children, just like those of women, have been taken for granted. However, the overwhelming incidence of abuse and the increased knowledge about children’s rights prompted action from the international and regional communities, and many nations of the world. The intent of this Paper is to narrow the discussions on advertisements and children’s rights to the limits of the Nigerian context. The use of children as models in radio, television and print media has brought to the fore the practice of taking for granted the right to the dignity of the child. This Paper therefore examines the rights of the child as contained in International/Regional Conventions and the Nigerian legislations and also focuses on the advertising industry in Nigeria and its role in promoting and protecting the rights of child models.
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